Seattle Kraken

The Kraken built the most distinctive brand in any new pro sports franchise of the last twenty years and they did it before they'd played a single regular-season game. These Seattle Kraken rivalry shirts are built for the fanbase that adopted a sea monster, a 1962 World's Fair arena, and an entire color palette nobody else had touched - all in one expansion year.

Anti-Canucks gear is the lead piece because Vancouver is the closest geographic rival and the Pacific Northwest hockey market has only ever had room for one team at a time, in text or box, censored or fully explicit, in Kraken deep sea blue, ice blue, boundless blue, and red alert. Anti-Kings and anti-Sharks tees cover the Pacific Division's California front, with anti-Golden Knights designs stocked because Vegas and Seattle have been the league's two newest franchises and the comparisons never stop.

Seattle Kraken fan gear for the Pacific Northwest. Wear it to Climate Pledge Arena built under the same roof as the 1962 Seattle Coliseum, to bars across Belltown and Capitol Hill, to watch parties anywhere from Bellingham to Tacoma.

A brand identity that turned a brand-new team into national merchandise. The deepest blues in hockey. The world's first net-zero certified arena built inside a heritage roof. Seattle did expansion the right way. Release the Kraken.